How To Make Your Exhibition Display Stand Out

How To Make Your Exhibition Display Stand Out

An exhibition show is an awesome opportunity to get your business name out there, attract new clients and customers, and solidify your brand in your industry. The right display stand and advertising features can do wonders for your brand in this scenario, while a forgettable display could mean that the exhibition does very little for the future profitability of your business. Make sure your display truly stands out in a very busy crowd with these essential exhibition tips.

  1. Use materials that work for you. There’s nothing worse than having to lug heavy, difficult-to-assemble displays with you to an exhibition. If you opt for the right materials, you can create a display that’s easy to handle without setting your fledgling business back too far on the marketing and advertising budget. Use plastic manufacturers australia that can provide durable materials that allow you to print bright, high impact advertising graphics so everybody stops to stare when they pass your display. These specific materials can enhance your graphics so your potential clients get an immediate pop of colour that quickly grabs their attention.
  2. Choose one strong message. It’s easy to get caught up in the urge to pitch your brand to a group of new customers and lose the opportunity to deliver a strong, clear message. The exhibition attendees are more likely to respond to your display if they get the point of your product or service immediately, so choose your message and then focus on that. If you have a range of products, focus on the one that your market research shows will be the most attractive.
  3. Integrate QR codes. QR technology is a fun new way to incorporate your digital marketing into your exhibition display. Make sure the barcode is obvious on your display and encourage visitors to scan it with their phones. The code should take them immediately to a web feature that really boosts your brand; whether it’s your recently designed website, a video that shows off everything your brand has to offer, or more detailed, interactive information about your services or products. Wherever the QR code takes the attendees – make sure it’s striking and memorable.
  4. Make space in the budget. Too many businesses miss a major marketing opportunity when they don’t invest in their trade show display area. This is a big chance to catch the attention of investors, customers, and the general public. Make sure you have the room you need in your budget to really show off when it comes to your display. If you’re looking at setting up a dull table with a few branded pens, you’re probably not going to get much out of the event.
  5. Don’t forget the free stuff. Speaking of branded pens, there is something to be said for free merchandise at exhibitions. The trick is to make it something that people actually want. They probably already have plenty of pens and key rings from the competition, so go big and give them something to remember. The type of freebies you give away will vary depending on your business If you’re selling a sophisticated and elegant product, then invest in freebies that really represent that message. If your brand is youthful and hip, throw some humour into the mix.
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